|
by Prabhu, Jaideep, Tellis, Gerard, Dodgson, Mark, Danneels, Erwin
Published 2013
Published 2013
MIT Sloan Management Review
|
by Tate, Wendy, Mollenkopf, Diane, Stank, Theodore, Da Silva, Andrea
Published 2015
Published 2015
MIT Sloan Management Review
|
by Ettenson, Richard, Grove, Hannah, Knowles, Jonathan, Sellers, Kevin
Published 2018
Published 2018
MIT Sloan Management Review
|
by Abbosh, Omar, Nunes, Paul, Savic, Vedrana, Moore, Michael
Published 2017
Published 2017
MIT Sloan Management Review
|
by Ulaga, Wolfgang, Michel, Stefan, Hinterhuber, Andreas, Liozu, Stephan
Published 2018
Published 2018
MIT Sloan Management Review