MPG.eBooks - Search Results - "Social Media"

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Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development pro...

by Roberts, Deborah L., Piller, Frank T.
Published 2016

MIT Sloan Management Review

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”