Structured Innovation Levers to Successful Innovation Beyond Benchmarking

This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive i...

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Bibliographic Details
Main Authors: Brandmeier, Rupert A., Rupp, Florian (Author)
Format: eBook
Language:English
Published: Cham Springer Nature Switzerland 2024, 2024
Edition:1st ed. 2024
Series:Management for Professionals
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies
Physical Description:XI, 216 p. 96 illus online resource
ISBN:9783031761058