Customer 360 how data, AI, and trust changes everything
"The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to...
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
2025
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "The indispensable guide to the next wave of customer engagement from the team behind the world's leading customer relationship platform. Rooted in real-world examples, this book is the first to look at how leading companies are using new technologies like Data Clouds and Generative AI to transform their customers' experience across the entire lifecycle. In the same way that Customer Data Platforms revolutionized marketing, a new breed of platforms AI is breaking down barriers between departments like marketing and service and commerce -- and finally giving customers an experience that can Start Making Sense."-- |
|---|---|
| Physical Description: | xxvii, 223 pages illustrations (some color) |
| ISBN: | 9781394308668 1394273622 1394273630 9781394273621 1394308663 9781394273638 |