Disruptions, Diversity, and Ethics in Marketing First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024
As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practic...
| Other Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Cham
Springer Nature Switzerland
2025, 2025
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| Edition: | 1st ed. 2025 |
| Series: | Springer Proceedings in Business and Economics
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- A brief review of bibliometric analysis use in marketing studies
- Geographic information system in hospitality: Spatial clustering of hotels based on marketing variables
- Analyzing the relationship between healthcare quality and patient satisfaction in the case of Spain. Some panel data evidence
- Sustainability in Marketing Education. Students attitudes at Iberian Universities
- Sustainability Teaching in Marketing: An Importance Performance Analysis in Higher Education Institutions
- Game-Based Learning through the Use of Artwork Images: Influence on the Perception of a Product
- Unveiling the Collaborative Dynamics of Clusters in En-hancing Cooperation for Green Marketing Initiatives: A Conceptual Model
- Nurturing Sustainability in Agricultural Firms: The Role of Relational Marketing with Stakeholders and the Moderating Influence of Firm´s Attitudes Towards Sustainability
- Why do we play golf? An exploratory research
- Use of online shop chatbots: How trust in seller moderates brand preference and purchase intention