The ultimate guide to responsible franchising identifying and investigating the right franchise to maximize your rewards and minimize risk
"In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
Wiley
2025
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk"-- |
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| Item Description: | Includes index |
| Physical Description: | xix, 331 pages |
| ISBN: | 9781394308385 9781394243273 1394243278 1394243286 9781394243280 1394308388 |