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240701 ||| eng |
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|a 9789352862764
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| 050 |
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4 |
|a HF5415.13
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| 100 |
1 |
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|a Aggarwal, Ashita
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| 245 |
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0 |
|a Marketing management
|b Indian cases
|c Ashita Aggarwal, Hufrish Majra, Prachi Gupta, Isaac Jacob, Varsha Jain, G. Radha Krishna, Shanthi Venkatesh, Ritu Narang, Suresh Paul A, Susobhan Goswami
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| 260 |
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|a Noida, India
|b Pearson
|c 2017
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| 300 |
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|a 212 pages
|b illustrations
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| 505 |
0 |
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|a Includes bibliographical references
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| 653 |
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|a Marketing / Gestion / Études de cas
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| 653 |
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|a Marketing / Inde / Gestion / Études de cas
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| 653 |
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|a Marketing / India / Management / Case studies
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| 653 |
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|a Marketing / Management / Case studies
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| 700 |
1 |
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|a Majra, Hufrish
|e author
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| 700 |
1 |
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|a Gupta, Prachi
|e author
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| 700 |
1 |
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|a Jacob, Isaac
|e author
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9789352862764
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| 776 |
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|z 9352862767
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9789352862764/?ar
|x Verlag
|3 Volltext
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|a 658
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| 082 |
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|a 658.8
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|a 381
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|a 001.4
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| 520 |
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|a Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.FeaturesExplore marketing mix with MTR FoodsUnderstand customer value with India’s e-commerce space and FlipkartDelve into the world of Information System and data utilization with Starbucks and AmazonLearn to leverage corporate trust and technology strength in the B2B market with ZicomComprehend marketer’s challenges and complexities with Facebook’s strategies in India and ChinaMahindra and Mahindra explains consumer segmentation strategiesKellogg’s Corn Flakes shows the way to find market for a productFevicol demonstrates how to reinvent brand and salesOreo illustrates the advantages of effective integrated marketing communicationComprehend digital marketing with Wonder CementUnilever shows the way to build brand and market with holistic marketing initiatives
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