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240701 ||| eng |
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|a 9781836207290
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4 |
|a HF5415
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|a Unlocking innovation
|b generative AI in digital marketing and e-commerce
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| 250 |
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|a [First edition]
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| 260 |
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|a [Birmingham, United Kingdom]
|b Packt Publishing Ltd.
|c 2024
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| 300 |
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|a 1 video file (8 hr., 32 min.)
|b sound, color
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| 653 |
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|a Marketing / Data processing / http://id.loc.gov/authorities/subjects/sh2008107427
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| 653 |
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|a Artificial intelligence / http://id.loc.gov/authorities/subjects/sh85008180
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| 653 |
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|a Electronic commerce / Data processing
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| 653 |
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|a Intelligence artificielle
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| 653 |
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|a artificial intelligence / aat
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| 653 |
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|a Marketing / Informatique
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| 653 |
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|a Commerce électronique / Informatique
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| 710 |
2 |
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|a HHN Automate Book Inc.
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| 710 |
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|a Packt Publishing
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|u https://learning.oreilly.com/videos/~/9781836207290/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 658.8
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|a 381.1
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|a 381
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|a In this course, you will embark on a journey to master the applications of Generative AI in digital marketing and e-commerce. Starting with an introduction to the course outline and key learning outcomes, you'll delve into the functionalities of ChatGPT, learning how to generate creative content ideas, develop engaging articles, and manage a content calendar. As the course progresses, you’ll explore advanced AI tools for creating compelling visuals. Videos will guide you through using DALL-E 3 and Midjourney, offering insights into generating and editing visuals that enhance your marketing materials. You’ll also learn to integrate AI into SEO strategies, utilizing AI-driven keyword research, building SEO bots, and creating optimized content to boost your online presence. The course extends into the realms of advertising, email campaigns, e-commerce, and personalized marketing. You’ll discover how to craft impactful ads with AI, plan and execute effective email campaigns, and enhance product listings on platforms like Amazon. Furthermore, the course will teach you to leverage AI for personalized marketing efforts, from tailored emails to custom product designs, ensuring a unique and engaging customer experience
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