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|a James, Jim
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| 245 |
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|a The Unnoticed Entrepreneur
|h [electronic resource]
|b Giving Entrepreneurs the Tools They Need to Get the Recognition They Deserve
|c Jim James
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| 250 |
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|a 2nd ed
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| 260 |
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|a [Hoboken, New Jersey]
|b Capstone
|c 2024
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| 300 |
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|a 364 p.
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|a The Goal of Waalaxy -- How Waalaxy Works -- Setting up a Campaign -- Scope of Work -- The Impact of Waalaxy -- Chapter Seven: Website Personalisation at Scale -- What Unless Has to Offer -- Why Empathy Matters -- Unless' Global Reach and Cost -- Chapter Eight: Auto-Signature to Trust -- Newoldstamp's Useful Features -- Why Newoldstamp Is Special -- No Need to Worry About Your Online Safety and Security -- Newoldstamp Is for Companies of All Sizes -- Chapter Nine: Inbound Marketing for Sales -- Why You Should Focus on Your Inbound Marketing More Than Ads -- Finding the Best Content for Your Brand
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| 505 |
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|a Chapter Six: The 8-seconds Pitch -- The Perfect Tools for Pitching -- Make Personalised Pitches -- Top Tips for Presenters -- Chapter Seven: Case: Constructing a Story -- Telling a Unique Story -- Focusing on One Industry -- Generating Content, Opening More Opportunities -- Part Two: Personalise -- Chapter One: Introduction -- Chapter Two: Teach Bots to Be Compassionate -- How They Help Bridge the Digital Divide -- The Process of Teaching Bots -- Understanding a Customer's History -- Hyper-Personalisation -- Customer Relationship in the Digital Context
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|a Act One of Brand Bewitchery -- How to Help Your Customers Solve a Problem -- The Story Cycle and the ABT Framework -- Brand Storytelling -- A Narrative Spiral, Not a Circle -- How to Get the Business to Stand Out -- Proof of the Power of Stories -- Chapter Four: Be Distinct or Go Extinct -- Unless You Stand Out, You're Invisible -- Brand, Market, Sell -- What Is a Brand? -- The Role of a Brand Strategist -- What You Need To Offer -- Make Yourself Distinct or Go Extinct -- Chapter Five: 5Cs of Personal Branding -- The 5Cs of Personal Branding -- Addressing Challenges
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| 505 |
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|a Cover -- Title Page -- Copyright Page -- Who this book is for -- Contents -- Prologue: The Need for Thymos -- Part One: Storify -- Chapter One: Introduction -- Chapter Two: The Common Path to Uncommon Success -- Step 1: Identify Your Big Idea -- The Three Common Traits All Successful Entrepreneurs Have -- Step 2: Niche Down -- Step 3: Create Your Avatar -- Why You Need to Find or Create the Right Mastermind -- Chapter Three: The Business of Story -- The Story of the World's MostIndustrious Storyteller -- How Can You Be Your Customers' Hero with Brand Bewitchery? -- The Business of Your Story
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| 505 |
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|a Chapter Three: Finding the Appropriate Asia Pacific-based Journalist -- Telum's Best Features -- How Telum Helps Companies Create Connections with Journalists -- Why Telum Goes Hand in Hand with a Pr Agency -- What Makes Telum Special? -- Chapter Four: Call in the PR Cavalry -- The Perks of Hiring a Freelancer over an Agency -- What Can the PR Cavalry Offer? -- PR Is Not Only for Big Businesses -- Chapter Five: The One Million Media Address Book -- How Prowly Gets You Noticed -- Personalisation at Scale and Soon-to-Be Media Monitoring with Prowly -- Chapter Six: Prospecting on LinkedIn
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| 653 |
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|a Entrepreneuriat
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| 653 |
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|a Entrepreneurship / http://id.loc.gov/authorities/subjects/sh85044149
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| 653 |
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|a Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470
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| 653 |
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|a Stratégie de marque
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| 653 |
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|a branding / aat
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| 653 |
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|a Success in business / http://id.loc.gov/authorities/subjects/sh85129589
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| 653 |
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|a entrepreneurs / aat
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| 653 |
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|a Business planning / http://id.loc.gov/authorities/subjects/sh85032906
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| 653 |
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|a Succès dans les affaires
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|b OREILLY
|a O'Reilly
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| 500 |
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|a Description based upon print version of record. - How to Get Customers Through the Sales Funnel
|
| 856 |
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|u https://learning.oreilly.com/library/view/~/9781394195343/?ar
|x Verlag
|3 Volltext
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|a THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don't want to waste any more money on marketing guru's, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru's don't want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need
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