Qualitative Research Methods In Business Techniques for Data Collection and Analysis

The challenges of developing research and generating scientific knowledge in environments that involve subjective aspects related to employees, customers, managers, leaders, inspectors, auditors, among other stakeholders in the business environment, can be overwhelming for students that are new to t...

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Bibliographic Details
Main Author: De Sordi, José Osvaldo
Format: eBook
Language:English
Published: Cham Palgrave Macmillan 2024, 2024
Edition:1st ed. 2024
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Part I- Introduction to Qualitative Research Approach
  • 1. Overview of Qualitative Research
  • Part II- Qualitative Research Strategies
  • 2. Research Strategies According to the Constructivist Paradigm
  • 3.Research Strategies According to the Pragmatic Paradigm
  • 4. Research Strategies According to the Transformative Paradigm
  • Part III- Qualitative Data Collection
  • 5. Techniques for Data Collection
  • 6. Dealing with People During the Research Process
  • Part IV- Techniques for Qualitative Data Analysis
  • 7. Content Analysis Technique
  • 8. Software-Technique in Support of Qualitative Analyses
  • Part V- Writing and Publishing Qualitative Research Findings
  • 9.Communicating the Findings of Qualitative Research
  • 10. Planning the Publication of Qualitative Research.