The value of design in retail and branding
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing togeth...
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| Format: | eBook |
| Language: | English |
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Bingley, U.K.
Emerald Publishing Limited
2021
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| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
Table of Contents:
- The value of context: chapter 9. Virtually the same : understanding the consumer experience in an omnichannel environment / L. Reid, A. Marvell, D. Parker and P. Ward. chapter 10. Retail design as a communication strategy : exploring customer experience via eye tracking / K. Janssens, C. Beckers and K. Quartier. chapter 11. Exploring in-store shopping experiences and resultant purchasing influence : an autoethnographic approach / E. Lloyd-Parkes and J. Deacon. chapter 12. Designing valuable experiential retail environments : a review of the design process / E. Servais, J. Vanrie, and K. Quartier
- The value of experience: chapter 5. The influence of economic theories on the value of retail design, a designers' perspective / M. De Wet and I. Prinsloo. chapter 6. The added value of retail design for a new age of consumerism / S. Khaneja. chapter 7. The triangular designer-space : methodical approach to balance brand typicality and novelty / M. Mulder-Nijkamp, E. Wouter, E. de Kok and R. ten Klooster. chapter 8. The Importance of warmth in brand design / S. Kim, S. Moore, K.B. Murray
- Introduction / A. Petermans and K.Quartier
- The value of design: chapter 1. Conceptualizing customer value in physical retail : a marketing perspective / S. Leroi-Werelds. chapter 2. Appreciating and judging the design of independent retailers' blended concepts / S. Madsen and A. Petermans. chapter 3. The added value of designing by crossmodal correspondences / C. Adams and J. Vanrie. chapter 4. Fashion & lifestyle brands : story-telling within purpose-led brands in order to contribute to growth / R. Marciniak and E. Charles
- The value of interdisciplinarity: chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets : a comparison of three grocery store designs / C. Adams and K. Quartier. chapter 14. Local collaboration in retail design : a strategy for localising global brands / Z. Khan. chapter 15. Evidencing value creation in "Value Co-Creation" : a case study of Singapore's second largest banking group co-designing with the Millenials / M.-Y. Yam and A. Lee. chapter 16. Environmental simulation techniques in retailing : a review from a store atmospheric and customer experience perspective / A. Petermans, L. Doucé and K. Willems
- Conclusion / K. Quartier and A. Petermans
- Includes bibliographical references