Cultural and Social Influences on Consumer Behavior Uncertainty Avoidance, Rituals, and External Threats
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty av...
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| Format: | eBook |
| Language: | English |
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Singapore
Springer Nature Singapore
2023, 2023
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| Edition: | 1st ed. 2023 |
| Series: | Management for Professionals
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Chapter 1. Introduction
- Chapter 2. Literature Review
- Chapter 3. Theory and Propositions for Uncertainty Avoidance and Consumption Behavior
- Chapter 4. Theory and Propositions for Rituals and Consumption Behavior
- Chapter 5. Theory and Propositions for External Threats and Consumption Behavior
- Chapter 6. Selected Empirical Context and Data
- Chapter 7. Analysis and Empirical Results
- Chapter 8. Discussion and Conclusion