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230811 ||| eng |
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|a 9781910634424
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|a 9781910634431
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|a 9781910634462
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|a 9781910634455
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|a 111.9781910634431
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|a Miller, Daniel
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|a Social Media in an English Village
|h Elektronische Ressource
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| 260 |
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|b UCL Press
|c 2016
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| 300 |
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|a 220 p.
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| 653 |
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|a Social and cultural anthropology
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| 653 |
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|a Instagram
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| 653 |
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|a culture
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| 653 |
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|a Facebook
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| 653 |
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|a Twitter
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| 653 |
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|a Society and Social Sciences
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| 653 |
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|a ethnography
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| 653 |
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|a social media
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|a society
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|a eng
|2 ISO 639-2
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|b OAPEN
|a OAPEN
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|a Why We Post
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|a Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/
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|a 10.14324/111.9781910634431
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|u http://library.oapen.org/handle/20.500.12657/32835
|z OAPEN Library: description of the publication
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|u https://library.oapen.org/bitstream/id/a002ebd8-828d-4494-842b-17d07cff4f93/604150.pdf
|x Verlag
|3 Volltext
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|a 301
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|a 300
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|a Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.
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