Beautiful SCENT The Magical Effect of Perfume on Well-Being
Target groups All those who love perfumes and fragrances and would like to learn more about the magical effect of perfumes on well-being and perhaps play with the idea of creating their own perfume one day. It is also ideal for those who work in the fragrance, cosmetics and beauty industry and would...
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg
Springer Berlin Heidelberg
2023, 2023
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| Edition: | 1st ed. 2023 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Chapter 1 Exploring the effects of scent
- Chapter 2 Perfumes in transition
- Chapter 3 The psychology of perfume choice
- Chapter 4 Welcome to neuroperfumery
- Chapter 5 Insider knowledge of perfumery
- Chapter 6 Insider knowledge of the perfume industry and trade
- Chapter 7 Scent online: Storytelling and digital marketing of perfumes
- Chapter 8 Big and small moments in modern perfumery
- Chapter 9 On the way to the future of smelling
- Chapter 10 Scent therapy: fragrances for more joie de vivre
- Chapter 11 Sales psychology of scent consulting
- Chapter 12 Welcome to the experience perfumery
- Chapter 13 Stationary perfumery in transition
- Chapter 14 Perfume trends, international perfume preferences and mentalities
- Chapter 15 The emergence of the modern perfumer