| Summary: | This book follows the credo "Don't work hard - work smart". Smart in the sense of cleverness, systematic organization of work and time as well as farsightedness to open up business perspectives. In alphabetical order, the book presents the success factors, methods and strategies that help strengthen market positions and realign strategies. The clear chapters are also very suitable for reference. The book is aimed at managers, executives and self-employed people who want to use their most valuable resources sustainably and consciously to develop products and services that customers really want. Over 100 national and international case studies provide a high utility value. With valuable practical tips at the end of each chapter. The German-language edition of the book has so far delighted more than 1.5 million readers. The author Prof. Dr. Alfred-Joachim Hermanni is Professor of Media and Communication Management at the SRH Fernhochschule - The Distance Learning University in Germany. His curriculum vitae also includes positions as editor-in-chief, managing director, PR manager, media politician, management consultant, film producer and book author. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content
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