How to design, implement and analyse a survey

"This insightful book examines all aspects of the design process and implementation of questionnaire surveys on the activities of business, public sector, and non-profit organizations. Anthony Arundel discusses how different aspects of the survey method and planned statistical analysis can cons...

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Bibliographic Details
Main Author: Arundel, Anthony
Format: eBook
Language:English
Published: Northampton Edward Elgar Publishing 2023, 2023
Series:How to research guides
Subjects:
Online Access:
Collection: Edward Elgar eBooks Collection Business & Economics - Collection details see MPG.ReNa
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245 0 0 |a How to design, implement and analyse a survey  |h Elektronische Ressource  |c Anthony Arundel (Maastricht University and Professorial Fellow, UNU-MERIT, the Netherlands) 
260 |a Northampton  |b Edward Elgar Publishing  |c 2023, 2023 
300 |a 168 pages 
505 0 |a Contents: 1. Introduction -- 2. Survey fundamentals -- 3. Questionnaire design -- 4. Questionnaire testing -- 5. Survey implementation -- 6. Data processing activities -- 7. Data analysis and reporting -- 8. Conclusion -- References -- Annexes -- Index 
505 0 |a Includes bibliographical references and index 
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520 |a "This insightful book examines all aspects of the design process and implementation of questionnaire surveys on the activities of business, public sector, and non-profit organizations. Anthony Arundel discusses how different aspects of the survey method and planned statistical analysis can constrain question design, and how these issues can be effectively resolved. Throughout this engaging yet practical book, Arundel promotes good practices for questionnaire design, sample construction, and survey delivery systems including online, postal, and verbal methods, with a focus on obtaining high-quality data in line with ethics and confidentiality requirements. Chapters include constructive advice on questionnaire design and testing, survey implementation, and data processing, analysis, and reporting, with examples of time and financial cost budgets. Considering the recent developments in survey methods, the book explores how to use web probing as a substitute for cognitive testing and examines the use of tablets and smartphones in answering questionnaires. Combining theoretical and practical insights into survey design, implementation, and data processing and analysis, this book will be essential reading for business and management scholars and students, with a particular interest in research methods and organization studies. It will also be useful for practitioners and business managers seeking to understand how to create and use surveys"--