Digital Pricing A Guide to Strategic Pricing for the Digital Economy
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling t...
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| Format: | eBook |
| Language: | English |
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Cham
Springer International Publishing
2023, 2023
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| Edition: | 1st ed. 2023 |
| Series: | Management for Professionals
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Basics of Price Management
- Characteristics of Digital Pricing
- Business Models
- Revenue Models
- Pricing Process Part 1: Analysis
- Pricing Process Part 2: Strategy
- Pricing Process Part 3: Structure (3a: Price Differentiation)
- Pricing Process Part 3: Structure (3b: Price Models)
- Pricing Process Part 3: Structure (3c: Price Optimization)
- Pricing Process Part 3: Structure (3d: Portfolio Pricing)
- Pricing Process Part 4: Implementation
- Pricing Process Part 5: Monitoring
- Pricing Process and Pricing Psychology.