Fundamentals of public communication campaigns
"Public communication campaigns are found everywhere and it is nearly impossible to elude them in our modern-day environment of traditional communication and social media. By and large, a campaign is a comprehensive and organized attempt at shaping the behavior, attitude, or decision-making sta...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
Wiley Blackwell
2023
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index