Reviving traditions in research on international market entry
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray...
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| Format: | eBook |
| Language: | English |
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Amsterdam
JAI
2003
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| Series: | Advances in international marketing
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| Subjects: | |
| Online Access: | |
| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Preface / S.Tamer Cavusgil
- Reviving traditions in research on international market entry / Tiger Li
- International countertrade: a reverse marketing perspective / Saeed Samiee
- MNC control over foreign market ventures: do host governments still play a major role? / Shaoming Zou, Charles R Taylor, Er (Eric) Fang
- Channel integration decisions in new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li
- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney
- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng
- Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite
- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga