No business is an island making sense of the interactive business world

The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to hand...

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Bibliographic Details
Other Authors: Håkansson, Håkan (Editor), Snehota, Ivan (Editor)
Format: eBook
Language:English
Published: Bingley, U.K. Emerald Publishing Limited 2017
Subjects:
Online Access:
Collection: Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references