Beyond multi-channel marketing critical issues in dual marketing

'an insightful, conceptual take on the important topic of Dual Marketing. I strongly recommend Beyond Multi-Channel Marketing to all who want to know more about dual, multi- and omni- channel marketing in the digital age.' Charles Dennis, Professor of Consumer Behaviour, Departmental Resea...

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Bibliographic Details
Other Authors: Palazzo, Maria (Editor), Foroudi, Pantea (Editor), Siano, Alfonso (Editor)
Format: eBook
Language:English
Published: Bingley, U.K. Emerald Publishing Limited 2020
Subjects:
Online Access:
Collection: Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa
Table of Contents:
  • Part I: Introduction
  • Chapter 1. Introduction to 'beyond multi-channel marketing: critical issues in dual marketing'