Digital Transformation in Sales How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide
Her book "AI - the new intelligence in sales" has also been published by Springer Gabler. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the serviceDeepL.com). A subsequent human revision w...
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| Format: | eBook |
| Language: | English |
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Wiesbaden
Springer Fachmedien Wiesbaden
2023, 2023
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| Edition: | 1st ed. 2023 |
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Understanding Digital Transformation: Trends, developments, drivers, influence, impact
- Sales technology and tools: Technology trap, digital sales tools
- Strategy: sales models, sales organization
- Conception: positioning, value proposition, digital customer profile, customer acquisition
- Implementation: technology selection, competence building in the organization, technology and the human factor