Testing and validating product ideas with Lean

Product managers, developers, and top executives all face a common dilemma when deciding whether or not to move forward with a new product: how do we know if the marketplace wants it? In this video, you'll learn some simple Lean testing techniques for quickly and inexpensively gathering the dat...

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Bibliographic Details
Format: eBook
Language:English
Published: [Place of publication not identified] O'Reilly Media, Inc. 2018
Edition:[First edition]
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Product managers, developers, and top executives all face a common dilemma when deciding whether or not to move forward with a new product: how do we know if the marketplace wants it? In this video, you'll learn some simple Lean testing techniques for quickly and inexpensively gathering the data you need to help you move forward with your projects. Topics covered include: Lean methods for acquiring customer feedback; Lean methods for incorporating that feedback into your product ideas; Lean techniques for integrating changes to your products; and advice on how to address any concerns your stakeholders and team member may have regarding Lean. This introductory level course works best for participants who have taken the O'Reilly course "Introduction to Lean" or have some basic familiarity with Lean concepts. Expand your knowledge of Lean and how to apply it when developing new products Understand what "failing fast" means and why it's important Discover how to design and run Lean-based product validation experiments Explore the Lean techniques that can determine the marketplace viability of new products Kylie Castellaw and Maryam Aidini are Lead Consultants at Thoughtworks, where they coach Fortune 500 companies on how to use Lean for portfolio planning and product development purposes. Kylie comes to the Lean practice with a background as a UX designer/researcher and cognitive psychologist. She holds degrees in graphics design and human factors psychology from the University of Idaho. Maryam comes to Lean after many years working in software development. Maryam holds degrees in software engineering and advanced computing from Manchester Metropolitan University
Physical Description:1 video file (1 hr., 38 min.) sound, color
ISBN:9781492031147