Your Brand as a Patient: malpractice in marketing
Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading an...
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Bibliographic Details
Main Author: |
Frick, Wolfgang |
Format: | eBook
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Language: | German |
Published: |
Freiburg
Haufe-Lexware GmbH & Co. KG
2016, 2016
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Edition: | 1. Auflage |
Subjects: |
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Online Access: |
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Collection: |
wiso-net eBooks
- Collection details see
MPG.ReNa
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