Employer branding for competitive advantage models and implementation strategies
"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Boca Raton
CRC Press
2021
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| Series: | Information technology, management and operations research practices
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index