Advertising management in a digital environment text and cases

"Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic a...

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Bibliographic Details
Main Authors: Kelley, Larry D., Bartel Sheehan, Kim (Author)
Format: eBook
Language:English
Published: Abingdon, Oxon Routledge 2022
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes index