|
|
|
|
| LEADER |
02282nma a2200433 u 4500 |
| 001 |
EB002046563 |
| 003 |
EBX01000000000000001190229 |
| 005 |
00000000000000.0 |
| 007 |
cr||||||||||||||||||||| |
| 008 |
220822 ||| eng |
| 020 |
|
|
|a doi.org/10.5479/si.16549779
|
| 100 |
1 |
|
|a Stine, Jeffrey
|
| 245 |
0 |
0 |
|a Green Persuasion
|h Elektronische Ressource
|b Advertising, Voluntarism, and America's Public Lands
|
| 260 |
|
|
|a Smithsonian Institution Scholarly Press
|c 2021
|
| 653 |
|
|
|a public lands stewardship
|
| 653 |
|
|
|a Conservation of the environment / bicssc
|
| 653 |
|
|
|a persuasive advertising
|
| 653 |
|
|
|a national parks
|
| 653 |
|
|
|a voluntarism
|
| 653 |
|
|
|a advertising council
|
| 653 |
|
|
|a natural environment
|
| 653 |
|
|
|a ad council archives
|
| 653 |
|
|
|a public engagement
|
| 653 |
|
|
|a human impact on environment
|
| 653 |
|
|
|a nature maintenance
|
| 653 |
|
|
|a ad council
|
| 653 |
|
|
|a environmental issues
|
| 653 |
|
|
|a natural resources
|
| 653 |
|
|
|a public lands
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
|
|b DOAB
|a Directory of Open Access Books
|
| 490 |
0 |
|
|a Open Monographs
|
| 500 |
|
|
|a Creative Commons (cc), https://creativecommons.org/licenses/by-nc/4.0/
|
| 028 |
5 |
0 |
|a 10.5479/si.16549779
|
| 856 |
4 |
0 |
|u https://doi.org/10.5479/si.16549779
|7 0
|x Verlag
|3 Volltext
|
| 856 |
4 |
2 |
|u https://directory.doabooks.org/handle/20.500.12854/72349
|z DOAB: description of the publication
|
| 082 |
0 |
|
|a 363
|
| 082 |
0 |
|
|a 140
|
| 520 |
|
|
|a Green Persuasion traces the history and evolution of volunteer-based public lands stewardship in the United States as well as the Advertising Council's work promoting environmental causes, such as the Smokey Bear fire prevention and the Keep America Beautiful campaigns. The Take Pride in America program, developed during the Reagan administration, was revised, neglected, and readopted by subsequent presidencies. Working with the U.S. Department of the Interior, the Ad Council enlivened the Take Pride initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett Jr. Green Persuasion offers valuable insights into how and why Americans have expressed care of the nation's landed inheritance in their collective political choices.
|