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220613 ||| eng |
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|a 9783658370176
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| 100 |
1 |
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|a Kreutzer, Ralf T.
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| 245 |
0 |
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|a Toolbox Digital Business
|h Elektronische Ressource
|b Leadership, Business Models, Technologies and Change
|c by Ralf T. Kreutzer
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| 250 |
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|a 1st ed. 2022
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| 260 |
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|a Wiesbaden
|b Springer Fachmedien Wiesbaden
|c 2022, 2022
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| 300 |
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|a XXI, 561 p. 173 illus., 168 illus. in color
|b online resource
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| 505 |
0 |
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|a Chapter 1. The world in transition -- Chapter 2. Analysis and design of a digital business performance -- Chapter 3. Eight fields of action for building digital excellence -- Chapter 4. Change management – shaping change processes successfully
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| 653 |
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|a Leadership
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| 653 |
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|a Electronic commerce
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| 653 |
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|a Industrial organization
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| 653 |
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|a Strategic planning
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| 653 |
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|a Technological innovations
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| 653 |
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|a Innovation and Technology Management
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| 653 |
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|a IT in Business
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| 653 |
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|a Business Strategy and Leadership
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| 653 |
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|a e-Commerce and e-Business
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| 653 |
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|a Organization
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| 653 |
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|a Business information services
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b Springer
|a Springer eBooks 2005-
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| 490 |
0 |
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|a Management for Professionals
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| 028 |
5 |
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|a 10.1007/978-3-658-37017-6
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| 856 |
4 |
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|u https://doi.org/10.1007/978-3-658-37017-6?nosfx=y
|x Verlag
|3 Volltext
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| 082 |
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|a 658.4012
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| 082 |
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|a 658.4092
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| 520 |
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|a This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change
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