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Media and Change Management Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social me...

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Bibliographic Details
Other Authors: Karmasin, Matthias (Editor), Diehl, Sandra (Editor), Koinig, Isabell (Editor)
Format: eBook
Language:English
Published: Cham Springer International Publishing 2022, 2022
Edition:1st ed. 2022
Subjects:
Communication
Media Policy And Politics
Media And Communication
Mass Media—political Aspects
Marketing
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • 24. The Role of Human Computer Interactoin (HCI) in Change Management
  • 25. Everybody is going to Twitch: Game Streaming and its Impact on Research
  • 26. 5 G Mobile Targeting Ads
  • 27. Conclusion
  • 1. Introduction
  • 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change
  • 3. Strange bedfellows? Business Modelling, Convergence and Change Management
  • 4. The effects of big data on media management
  • 5. Controlling and Change Management
  • 6. Change Management in Human Resources
  • 7. Work in Transition: Digital Media and its Transformative Potential for Work
  • 8. New Technologies and Organizational Health: How changing requirements of the digital workplace compel employers to think about Workplace Health Promotion
  • 9. Managing brands in an ever-changing media environment
  • 10. Brand worlds: a guide to creating holistic worlds of brand experiences through communication
  • 11. Cross-media Advertising in Times of Chinging Media Environments and Media Consumption Patterns
  • 12. The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Communications
  • 13. Convergence, Consumer Behavior and Change Management
  • 14. Right to privacy - a (re)measurement
  • 15. Managing change related to consumer privacy laws: targeting and personal data use in a more regulated environment
  • 16. Sense making as a chnage agent towards CSR strategy in the media
  • 17. CSR as "integrity management" in the media industry - an investigation of the top three media organisations from Germany, Austria and Switzerland
  • 18. The Normative Turn in the Organization of Media: Ethical Considerations for Change Management in Media Enterprises
  • 19. Uncharted Territory: Dtafication as a challenge for journalism ethics
  • 20. Harnessing change in a disruptive environment: case studies in media management and innovation
  • 21. Change Management and New Organizational Forms of Content Creation
  • 22 Digital News Distribution and Intermediaries
  • 23. Algorithms on the Internet: Factor of media change and challenge for change management

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