Green Marketing in Emerging Economies A Communications Perspective
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green...
| Other Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
2022, 2022
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| Edition: | 1st ed. 2022 |
| Series: | Palgrave Studies of Marketing in Emerging Economies
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Section 1: Green Communications And Positioning
- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle
- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah
- Chapter 3: Environmentalist Political Communication: Nation-branding And Political Socialization Through Environmentalism By Prof. Ahmet İlkay Ceyhan
- Chapter 4: Green Positioning Strategies By Dr Abdul-hamid
- Section 2: Green Washing
- Chapter 5: Green Positioning: A Focus On South And India By Dr Meenakshi Gujral
- Chapter 6: Greenwashing By Dr Gül Kaner
- Chapter 7: A Critical Approach To Corporate Greenwashing Activities Under The Roof Of Corporate Social Responsibility By Dr Banu Bertan
- Chapter 8: Green Washing, Green Knowledge And Green Communications: Exploring The Links By Dr Hilda Dondolo
- Section 3: Managing Green Branding Marketing:: Traditional, Digital And Service Perspectives
- Chapter 9: Green Branding By Dr Derya Yalçın
- Chapter 10: Green Marketing In The Online Environment By Dr Moses Moshe Vhukeya
- Chapter 11: Green Service Innovation And Servitization By Dr Ufuk Gür
- Chapter 12: Opportunities And Challenges In Green Marketing By Dr Daniel Ofori