Social Impact of Wine Marketing The Challenge of Digital Technologies to Regulation
This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and w...
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| Format: | eBook |
| Language: | English |
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Cham
Springer International Publishing
2022, 2022
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| Edition: | 1st ed. 2022 |
| Series: | Contributions to Management Science
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- 1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health
- 2. The Greatest Tricks of Digital Alcohol Marketing: The Consumer’s Voice and Alcohol e-Marketing
- 3. Wine Storytelling
- 4. Wearable Technology and Wine
- 5. Smart Packaging: The Labels Come to Life
- 6. Wearable Technology for Preventive or Curative Purposes
- 7. Children and Adolescents as a Marketing Target
- 8. Social Media, Alcohol, and Young People
- 9. Masculinity and Practices of Drinking
- 10. Drinking Games
- 11. Digital Marketing Strategies during a Coronavirus Pandemic
- 12. Femininity, Online Practices of Drinking and Women in Alcohol Industry
- 13. Brand Stretching and Popular Culture
- 14. Legislation between Norm and Practice
- 15. Conclusion: The Unplugged Path to Alcoholism