MPG.eBooks - Table of Contents: The art of the start

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The art of the start the time-tested, battle-hardened guide for anyone starting anything

"A new product, a new service, a new company, a new division, a new anything---where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams"--Publisher's website

Bibliographic Details
Main Author:	Kawasaki, Guy
Other Authors:	Boehmer, Paul
Format:	eBook
Language:	English
Published:	[Old Saybrook, Conn.] Tantor Media 2009
Subjects:	Entrepreneurship / Http://id.loc.gov/authorities/subjects/sh85044149 Entrepreneurship / Fast Entrepreneuriat Nouvelles Entreprises Entrepreneurs / Aat New Business Enterprises / Fast New Business Enterprises / Http://id.loc.gov/authorities/subjects/sh85091252
Online Access:	https://learning.oreilly.com/library/view/~/978140...
Collection:	O'Reilly - Collection details see MPG.ReNa

Table of Contents:

The art of starting
The art of positioning
The art of pitching
The art of writing a business plan
The art of bootstrapping
The art of recruiting
The art of raising capital
The art of partnering
The art of branding
The art of rainmaking
The art of being a mensch