Want to Make Better Decisions? Start Experimenting
Big tech companies such as Google and Booking.com are running tens of thousands of experiments annually, and other businesses are following their lead. Here's how to use experiments in your company to better evaluate customer offerings and policies, test new ideas and innovations, develop and r...
Full description
Bibliographic Details
| Main Author: |
Bazerman, Max H. |
|---|
| Other Authors: |
Luca, Michael |
|---|
| Format: | eBook
|
|---|
| Language: | Undetermined |
|---|
| Published: |
[S.l.]
MIT Sloan Management Review
2020
|
|---|
| Online Access: |
|
|---|
| Collection: |
O'Reilly
- Collection details see
MPG.ReNa
|