Innovation's Uncertainty Factor

The conventional view of disruptive innovation as a series of cumulative advances that results in a new value proposition is incomplete. It does not account for the uncertainties surrounding an invention's technology, ecosystem, and business model. To factor those in and understand the trajecto...

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Bibliographic Details
Main Author: Kapoor, Rahul
Other Authors: Klueter, Thomas
Format: eBook
Language:Undetermined
Published: [S.l.] MIT Sloan Management Review 2020
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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520 |a The conventional view of disruptive innovation as a series of cumulative advances that results in a new value proposition is incomplete. It does not account for the uncertainties surrounding an invention's technology, ecosystem, and business model. To factor those in and understand the trajectory and impact of a disruptive value proposition, innovators must ask themselves five critical questions