How Would-Be Category Kings Become Commoners
Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don't end up being the category kings. Why? Many executives undermine their own ventures' standing by misinterpreting and misfiring on strategies considered fun...
Full description
Bibliographic Details
| Main Author: |
Krach, Keith |
|---|
| Other Authors: |
McDonald, Rory |
|---|
| Format: | eBook
|
|---|
| Language: | Undetermined |
|---|
| Published: |
[S.l.]
MIT Sloan Management Review
2020
|
|---|
| Online Access: |
|
|---|
| Collection: |
O'Reilly
- Collection details see
MPG.ReNa
|