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Business Scents The Rise of Digital Olfaction

Businesses have lacked robust tools to detect, measure, and manage smells in a scientific way -- until now. Two emerging branches of digital olfaction technology -- one focused on the digital detection and analysis of different odors, and the other on the digital transmission and re-creation of smel...

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Bibliographic Details
Main Author: Purdy, Mark
Other Authors: Klymenko, Max (VerfasserIn), Purdy, Mia (VerfasserIn)
Format: eBook
Language:English
Published: [Erscheinungsort nicht ermittelbar], Boston, MA MIT Sloan Management Review, Safari 2021
Edition:1st edition
Subjects:
Electronic Books ; Local
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Businesses have lacked robust tools to detect, measure, and manage smells in a scientific way -- until now. Two emerging branches of digital olfaction technology -- one focused on the digital detection and analysis of different odors, and the other on the digital transmission and re-creation of smells -- could potentially revolutionize a range of industries. The authors outline a variety of use cases for olfactory technologies, along with actions businesses can take to capitalize on them
Item Description:Online resource; Title from title page (viewed May 3, 2021)
Physical Description:7 pages

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