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210512 ||| eng |
| 020 |
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|a 9783039286829
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| 020 |
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|a books978-3-03928-683-6
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| 020 |
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|a 9783039286836
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| 100 |
1 |
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|a Marine-Roig, Estela
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| 245 |
0 |
0 |
|a Sustainable Tourism Marketing
|h Elektronische Ressource
|
| 260 |
|
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|b MDPI - Multidisciplinary Digital Publishing Institute
|c 2020
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| 300 |
|
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|a 1 electronic resource (204 p.)
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| 653 |
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|a effectiveness
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| 653 |
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|a lean canvas
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| 653 |
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|a Malaysia Airlines
|
| 653 |
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|a purchase intention
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| 653 |
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|a tourism intention
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| 653 |
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|a guest house
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| 653 |
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|a destination marketing organization
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| 653 |
|
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|a cultural tourism
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| 653 |
|
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|a sense of home
|
| 653 |
|
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|a preventive conservation
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| 653 |
|
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|a attachment to place
|
| 653 |
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|a online marketing
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| 653 |
|
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|a Slovakia
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| 653 |
|
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|a path analysis
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| 653 |
|
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|a perceived risk
|
| 653 |
|
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|a exotic local culture
|
| 653 |
|
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|a attitude
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| 653 |
|
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|a Flamenco art
|
| 653 |
|
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|a urbanization
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| 653 |
|
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|a value cognition
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| 653 |
|
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|a emotional experiences
|
| 653 |
|
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|a Islamic religiosity
|
| 653 |
|
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|a intangible cultural heritage
|
| 653 |
|
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|a environment
|
| 653 |
|
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|a marketization
|
| 653 |
|
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|a socio-cultural factors
|
| 653 |
|
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|a flamenco tourism
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| 653 |
|
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|a return on investments
|
| 653 |
|
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|a sustainable tourism
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| 653 |
|
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|a Malaysia
|
| 653 |
|
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|a usefulness of public opinion
|
| 653 |
|
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|a tourism
|
| 653 |
|
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|a lean startup
|
| 653 |
|
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|a air disaster
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| 653 |
|
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|a satisfaction
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| 653 |
|
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|a cultural tourist
|
| 653 |
|
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|a hotel industry
|
| 653 |
|
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|a perceived inconveniences
|
| 653 |
|
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|a brand image
|
| 653 |
|
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|a cultural heritage
|
| 653 |
|
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|a social problems
|
| 653 |
|
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|a tourism marketing
|
| 653 |
|
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|a Pakistan
|
| 653 |
|
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|a sustainability
|
| 653 |
|
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|a loyalty
|
| 653 |
|
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|a subjective knowledge
|
| 653 |
|
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|a tourist behavior
|
| 653 |
|
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|a brand loyalty
|
| 653 |
|
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|a Muslim tourism
|
| 653 |
|
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|a destination management
|
| 653 |
|
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|a non-Muslim destination
|
| 653 |
|
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|a Cultural tourism
|
| 653 |
|
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|a cultural distance
|
| 653 |
|
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|a halal-friendly image
|
| 700 |
1 |
|
|a Martin-Fuentes, Eva
|
| 700 |
1 |
|
|a Daries Ramón, Natalia
|
| 700 |
1 |
|
|a Cristobal-Fransi, Eduard
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
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|b DOAB
|a Directory of Open Access Books
|
| 500 |
|
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|a Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/
|
| 024 |
8 |
|
|a 10.3390/books978-3-03928-683-6
|
| 856 |
|
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|u https://directory.doabooks.org/handle/20.500.12854/60355
|3 Volltext
|
| 082 |
0 |
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|a 363
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| 082 |
0 |
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|a 658
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| 082 |
0 |
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|a 700
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| 082 |
0 |
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|a 330
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| 082 |
0 |
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|a 297
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| 520 |
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|a In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
|