Writing winning business proposals
"The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package."--Back cover
Main Author: | |
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Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
New York
McGraw-Hill
2011
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Edition: | 3rd ed |
Series: | McGraw-Hill's AccessEngineering
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Understanding generic structure logic
- Understanding the baseline logic
- Aligning the baseline logic
- Using a measurable-results orientation
- Using logic trees to construct your methodology
- Analyzing the buyers
- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion
- Green team reviews: collaborating to improve your odds of winning
- Writing the situation and objectives slots
- Writing the methods slot
- Writing the qualifications slot
- Writing the benefits section
- Writing the fees slot
- Summary : the proposal development process