Win the game of Googleopoly unlocking the secret strategy of search engines
"Rank higher in search results with this guide to SEO and content building supremacyGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
Wiley
2015
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Title Page; Copyright; Dedication; Acknowledgments; Introduction; Chapter 1: Either You Are Visible or You Are Invisible; How Do I (You) Get Found?; The Truth Shall Set Us Free!; Additional Resources; Chapter 2: Reality Check: Google Is a Monopoly; Unlocking Page One of Google; Additional Resources; Chapter 3: Creating a Googleopoly: Google Page One Dominance Strategy; Additional Resources; Chapter 4: Creating the Ultimate Onsite SEO Website Strategy; Domain Name; Title Tags; Heading Tags; Linking; Content; Conclusion; Next Evolution in Onsite SEO; Additional Resources
- Sharing Means AttentionSocial Signals; The Most Important Component: Page One Domination; Google+ Local Business; Facebook; Pinterest and Flickr; LinkedIn; Private Label Your Own Social Network!; Additional Resources; Chapter 7: Strategies for Mobile Dominance on Google and Web Success; 31.3 Percent of All Web Traffic Comes from Mobile Devices!; PPC Advertising on Mobile; How Mobile Users Search; Additional Resources; Chapter 8: Online Reputation Optimization; Online Reputation Optimization; Interaction with Reviews; Additional Resources; Chapter 9: Secondary Websites for Search Dominance
- BlogsMicrosites; Customer Appreciation Sites; Focus Sites; Using Secondary Sites Properly; Additional Resources; Chapter 10: Putting It All Together; Additional Resources; Chapter 11: Looking into the Future of Google and Search; Additional Resources; Index; End User License Agreement
- Chapter 5: Video and Video SEOHow to Properly Create a Video SEO Campaign; Pattern and Voice Recognition Search; Content Creation; Uploading Your Video to YouTube; Video Title; Description; Meta-Tags/Keywords; Advanced Settings; Video Location; Subtitles and Closed-Captioning for Your Video; Annotations; Viewer Action and Reaction; Sharing and Recommendations; Syndication and Supplemental Uploads; Supplemental Upload Tip; Localized Video SEO; Bonus Section: Video Suggestions; Additional Resources; Chapter 6: Social Media versus Social Media Optimization; The Social Component of Social