Typography workbook a real-world guide to using type in graphic design

"This book presents information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Each project features well-crafted type that has succeeded, and the text teaches you how to choose fonts, sizes and...

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Bibliographic Details
Main Author: Samara, Timothy
Format: eBook
Language:English
Published: Gloucester, Mass. Rockport Publishers 2011
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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245 0 0 |a Typography workbook  |b a real-world guide to using type in graphic design  |c Timothy Samara 
260 |a Gloucester, Mass.  |b Rockport Publishers  |c 2011 
300 |a 240, [1] pages  |b illustrations 
505 0 |a Cover -- Title -- Contents -- Typography Is Everywhere: Foreword -- Talking Type: A Discussion with Philippe Apeloig -- Typography Fundamentals -- A: Type Mechanics: The Visual Tool Kit -- Letterform Basics: The Foundation of Typographic Design -- Alphabet Variation -- The Optics of Spacing: Form and Counterform within Text -- The Spatial Mechanics of Paragraphs -- Paragraphs in Sequence -- B: Form and Function: Building the Bigger Picture -- Space: The Typographic Frontier -- Typographic Color: The Visual Texture of Language 
505 0 |a Ephemera: Announcements, Promotions, and AdvertisingPosters -- Type in Motion: Animations and Film Titles -- Visual Identity: Logos and Corporate Identity Systems -- Environmental Type: Signage, Exhibitions, and Architectural Branding -- Publications: Newspapers, Magazines, and Newsletters -- Packaging -- Appendixes -- Index of Contributors -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- W -- Bibliography -- About the Author -- Acknowledgments 
505 0 |a Includes bibliographical references (page 240) and index 
505 0 |a Point, Line, and Plane: The Expanded Typographic RepertoireDeveloping Hierarchy: Clarifying the Content -- The Typographic Grid: Creating Architectural Space -- Breaking the Grid: Alternative Organizational Approaches -- Typographic Systems -- C: Expressing theUnspoken: Image and Emotion in Typography -- Integrating Type and Image -- Type as Image: Transforming Words into Pictures -- Color in Typographic Expression -- Typography in Practice -- Typeface Design -- Book Design: Texts and Covers -- Collateral Texts: Brochures and Annual Reports -- Website Design 
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520 |a "This book presents information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Each project features well-crafted type that has succeeded, and the text teaches you how to choose fonts, sizes and colors; incorporate text and illustraions, and avoid common mistakes in text usage."--Jacket