Type style finder the busy designer's guide to choosing type

Choosing the wrong typeface or type style can destroy the effectiveness of a design, and finding the perfect typeface is not as easy as it sounds

Bibliographic Details
Main Author: Samara, Timothy
Format: eBook
Language:English
Published: Gloucester, Mass. Rockport Publishers 2011
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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245 0 0 |a Type style finder  |b the busy designer's guide to choosing type  |c written and compiled by Timothy Samara 
260 |a Gloucester, Mass.  |b Rockport Publishers  |c 2011 
300 |a 256 pages  |b illustrations 
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505 0 |a Cover -- Title -- Contents -- Section I: A Type and Color Primer -- The Origins of Type: An Abridged History -- Alphabet Structure and Variation -- Typeface Classification -- Choosing the Right Face: Visual Associations -- Combining Type Styles: The Basics -- Fundamentals of Color -- Color Models and Relationships -- Interactions of Type and Color -- Section II: The Type Style Finder -- Moods -- Tranquil -- Friendly -- Comical -- Romantic -- Honest -- Dynamic -- Refreshing -- Sinister -- Sporty -- Fragile -- Psychotic -- Exotic 
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520 |a Choosing the wrong typeface or type style can destroy the effectiveness of a design, and finding the perfect typeface is not as easy as it sounds