MPG.eBooks - Description: Beat accelerating customer expectations with Trend-driven innovation

Cover Image

Read Now

Beat accelerating customer expectations with Trend-driven innovation

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong

Bibliographic Details
Main Authors:	Mason, Henry, Mattin, David (Author), Luthy, Maxwell (Author), Dumitrescu, Delia (Author)
Format:	eBook
Language:	English
Published:	Hoboken, NJ Wiley 2015
Subjects:	Business & Economics / Management Science / Bisacsh Business & Economics / Management / Bisacsh Marketing / Aat High Technology Industries / Marketing / Fast Consumer Behavior / Nli High Technology Industries / Marketing Marketing / Http://id.loc.gov/authorities/subjects/sh85081333 Customer Relations / Nli Marketing Marketing / Fast Business And Management / Ukslc Business & Economics / Organizational Behavior / Bisacsh Business & Economics / Industrial Management / Bisacsh
Online Access:	https://learning.oreilly.com/library/view/~/978111...
Collection:	O'Reilly - Collection details see MPG.ReNa

Description
Summary:	Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong
Item Description:	Includes index
Physical Description:	1 online resource
ISBN:	9781119076476 9781119076322 1119170427 9781119170426 1119076471