Think bigger developing a successful big data strategy for your business
"Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big da...
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| Format: | eBook |
| Language: | English |
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New York
American Management Association
2014
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy ... and reveals why it''s not something they can leave to the I.T. department. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, Think Bigger covers the most important big data trends affecting organizations, as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses"--EBL |
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| Physical Description: | ix, 305 pages illustrations |
| ISBN: | 9781306462884 0814434169 9780814434161 |