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The truth about best branding practices collection

150 powerful bite-size techniques for creating high-value brands - and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your sale...

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Bibliographic Details
Format: eBook
Language:English
Published: [Upper Saddle River, N.J.] [FTPress Delivers] ©20
Series:Truth about
Subjects:
Changement Organisationnel
Consumers' Preferences / Fast
Consommateurs / Préférences
Organizational Innovation
Organizational Change / Http://id.loc.gov/authorities/subjects/sh85095525
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Négociations
Stratégie De Marque
Branding / Aat
Organizational Change / Fast
Branding (marketing) / Fast
Consumers' Preferences / Http://id.loc.gov/authorities/subjects/sh85031496
Negotiation / Fast
Negotiation / Http://id.loc.gov/authorities/subjects/sh85090650
Negotiating
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:150 powerful bite-size techniques for creating high-value brands - and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce... promote and leverage brand loyalty... embed deep customer motivations into your brands... create cultures that can support authentic brand messages... and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane
Physical Description:1 volume (various pagings)
ISBN:9780132655743

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