The social media MBA guide to ROI how to measure and improve your return on investment
"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, au...
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| Format: | eBook |
| Language: | English |
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Chichester, West Sussex, United Kingdom
John Wiley and Sons Ltd
2014
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Strategy
- Measure ROI by Platform. Facebook
- YouTube
- Google+
- Blogs
- Tools. Choosing a supplier
- Popular measuring platforms
- Case Studies. O₂ -Customer service
- Sabre Hospitality Solutions- business development
- Makino- sales
- giffgaff- customer retention
- BRAVEday Insurance- communication
- Beats by Dr. Dre- viral campaign
- Safeguarding ROI.