The Secret to Successful Knowledge Seeding

Launching a peer-to-peer knowledge-sharing platform is not easy. Online support forums have two distinct segments: those who seek product support, and those who provide it. Knowledge seekers are hesitant to ask questions if knowledge contributors are few and far between, and knowledge contributors w...

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Bibliographic Details
Main Authors: Huang, Peng, Tafti, Ali (Author), Mithas, Sunil (Author)
Format: eBook
Language:English
Published: MIT Sloan Management Review 2018
Edition:1st edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Launching a peer-to-peer knowledge-sharing platform is not easy. Online support forums have two distinct segments: those who seek product support, and those who provide it. Knowledge seekers are hesitant to ask questions if knowledge contributors are few and far between, and knowledge contributors will not sign up if there are not enough problems to solve. It is a classic chicken or egg challenge that can be effectively addressed by seeding the platform with expert knowledge
Item Description:Made available through: Safari, an O'Reilly Media Company
Physical Description:4 pages