The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer en...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley & Sons
2011
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| Edition: | 3rd ed |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- How the Web has changed the rules of marketing and PR
- Web-based communications to reach buyers directly
- Action plan for harnessing the power of the new rules