The metrics that marketers muddle
However, they note weaknesses in how the theory has been presented to managers. Value of a "Like" The authors caution that managers shouldn't automatically assume that differences in value between social media fans and nonfans are caused by social media marketing activity. When there...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
[Cambridge, MA]
MIT Sloan Management Review
2016
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references