Table of Contents:
  • Includes bibliographical references and index
  • Cover
  • Contents
  • About the author
  • Introduction
  • Problem solving solved
  • Part 1: Insight
  • Introduction
  • Where your brain is going wrong
  • Part 2: Innovation
  • Introduction
  • i. Think bigger
  • ii. Think like another
  • iii. Be contrary
  • iv. Be constrained
  • v. Choice architecture
  • vi. Old + old = new
  • vii. Reverse engineering
  • viii. Sidestep the issue
  • ix. Random insertion
  • x. Interrogate and extrapolate
  • xi. Solve something simpler
  • xii. Combine and redefine
  • Part 3: Inpiration
  • Introduction
  • 1. Preparation
  • 2. Generation
  • 3. Development
  • 4. Implementation
  • In conclusion: a better answer
  • Recommended reading
  • Index