The Arab world unbound tapping into the power of 350 million consumers

"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the...

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Bibliographic Details
Main Author: Mahajan, Vijay
Other Authors: Zehr, Dan
Format: eBook
Language:English
Published: San Francisco, CA Jossey-Bass, A Wiley Imprint 2012
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • pt. I. Discovering the Arab World
  • pt. II. Tapping into the well of Arab consumers
  • pt. III. Conclusion